4 Best Tips For a Successful Open House

By Cindy Wadsworth

I have been a full time, licensed Realtor since 1989 and have been ranked in the top 1% of Realtors nationwide for most of my career. In 2000 I was approached to help open a new real estate franchise in the area and became a partner in that franchise. After 20 years of helping to grow that company to almost 300 agents and being their Productivity Coach to coach new agents into the business I decided that I needed a new challenge. In 2021 my partner Pete and I moved our business to eXp Realty where we have been steadily growing our new company and helping agents to grow their business’ as well. I have always been dedicated to providing the highest level of service to my clients. I’m tenacious about reviewing my business to ensure that my customers always receive top quality attention. My team and professional support staff contribute significantly to the rewarding outcome of each transaction. I’m sincerely grateful for the continued support I receive from my clients, friends, and family. Your ongoing referrals are invaluable to me, and I am so thankful for your confidence in me. I intend to continue to do everything I can to create the best possible experience in buying and selling real estate for all of the new clients you send my way and for all of you who I may have the privilege of working with again.

Open houses are a great opportunity for agents to connect with potential clients. Recently, one of the key strategies driving this trend is the “coming soon” approach, where properties are marketed exclusively for an open house event, creating anticipation for interested parties.

Today, we will share some expert insights and useful tips on how to make your open house not only successful in selling a property but also in generating future business.

1. Prepare, and do not be lazy. Hosting an open house is not enough to guarantee success. A lot of meticulous planning and preparation is needed to make sure that each open house serves its purpose of showcasing the property and gathering potential leads.

2. Engage the neighborhood. Maximize the impact of an open house by reaching out to the local community. Personally invite neighbors to attend a special preview to create a sense of exclusivity and generate interest among prospective buyers who are considering a move within the area.

3. Compile a list of comparable properties. Give your attendees materials with useful information and resources. Compiling a list of comparable properties and offering insights into the neighborhood’s housing market can empower visitors to make informed decisions and explore other options that are more suitable for what they need.

4. Timely follow-up. Have a follow-up process after the open house. This is extremely important because reaching out to attendees to express gratitude for their visit and asking for their feedback keeps the lines of communication open. By doing this, you can build rapport and seize opportunities to further assist potential clients in searching for their ideal property.

Overall, hosting an open house is a great way to connect with clients and prospects in a meaningful way. If you have any questions, don’t hesitate to reach out. Call us or send us an email, and we’ll be happy to have a chat with you.