Exploring the Pillars of Real Estate Success: Expireds, FSBOs, and Lead Strategies
Discover Untapped Potential in Expired Listings and FSBOs with These Winning Techniques!
In real estate, finding fresh lead-generation opportunities is crucial when your immediate network runs dry. Two key strategies are leveraging Expireds and FSBOs (For Sale By Owner) listings and purchasing leads effectively.
Pillar 5: Expired Listings and FSBOs
Expired listings and FSBOs, often avoided due to fear of rejection, can be highly rewarding with the right approach.
Understanding Expired Listings
Expired listings represent homes that didn’t sell during their initial listing period. These sellers are motivated but may need guidance. Addressing common issues like unrealistic pricing or poor marketing positions you as a problem-solver. Offering a fresh comparative market analysis can be impactful.
Revisiting Older Expireds
Don’t limit outreach to new expired listings. Older ones (6-12 months old) often yield results, as homeowners may still be motivated to sell. Reignite their interest by revisiting their original goals and offering updated market insights.
Pillar 6: Purchasing Leads
Buying leads is a proven strategy for agents scaling their business. Platforms like Zillow and Realtor.com provide access to valuable lead lists, such as pre-foreclosures and tax defaults.
Key Strategies for Success
Speed to Lead: Contact leads within five minutes to boost conversion rates.
Daily Commitment: Dedicate at least two hours daily to follow up. Consistency yields results.
Pay at Closing Options: Services like HomeLight allow referral fee payment after closing, offering a low-risk way to generate leads. Keep dashboards updated to avoid missed opportunities.
Understand the Fine Print
Review terms with lead platforms carefully. Referral validity often spans 1-2 years, but some may lack expiration. Staying informed ensures focus on active opportunities.
Conclusion
While managing a burdensome home can be challenging, it’s also an opportunity for a fresh start. Whether through pre-sale inspections, investor sales, or strategic pricing, having a clear plan is key.
For personalized guidance or to discuss these strategies further, feel free to reach out!
By Cindy Wadsworth and Pete Becchina | Achieve Real Estate Success
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We are committed to ensuring digital accessibility for those with disabilities. We are always working to improve the accessibility of our website for everyone, and we welcome feedback and accommodation requests. If you wish to report an issue or seek an accommodation,please let us know
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Cindy Wadsworth | EXP Realty LLC | Direct: 215-264-6727 | Office: 888-397-7352 | [email protected] | achieverealestatesuccess.com
Cindy Wadsworth | EXP Realty LLC | Direct: 215-264-6727 | Office: 888-397-7352 | [email protected] | achieverealestatesuccess.com
Pete Becchina | EXP Commercial | Direct: 215-669-2191 | Office: 855-452-0268 | [email protected] | www.ExitPlanSpecialist.com
Pete Becchina | EXP Commercial | Direct: 215-669-2191 | Office: 855-452-0268 | [email protected] | www.ExitPlanSpecialist.com
Achieve Real Estate Success | eXp Realty