Rather than trying numerous tactics, concentrate on a few proven methods. A great example is the Video CMA, where you send out a personalized video to clients or prospects each day, keeping you top of mind and offering valuable insights into their home’s value.
Video CMAs provide an excellent opportunity to reconnect with past clients and inform them about their current home equity. Tools like Homebot can help automate this process, making it easy to consistently reach out with meaningful updates.
Open houses can be more than just a walkthrough. Extend the hours over several days to accommodate different schedules, and consider offering private previews for neighbors. Adding simple refreshments can also create a more welcoming environment and encourage visitors to stay longer.
Marketing is crucial to the success of an open house. Promote your events on social media to reach a broader audience, collaborate with local businesses to enhance the experience, and use attractive signage to draw in more visitors.
Instead of relying on traditional sign-in sheets, use digital tools like tablets or online forms to gather visitor information. This ensures you capture accurate data that seamlessly integrates with your CRM for easy follow-up.
Quick and consistent follow-up is key to converting open house visitors into clients. Aim to reach out immediately after the event, and maintain contact over time—studies show that successful conversion often requires 15 to 17 touches.
Sending out weekly email newsletters is crucial for maintaining engagement with your audience. By providing informative content and updates, you keep your services at the forefront of your subscribers’ minds, fostering ongoing relationships.
Improving your CMAs and open houses doesn’t have to be complicated. By focusing on these targeted strategies, you can create more engaging experiences for potential buyers and build stronger relationships with leads, ultimately driving greater success in your real estate business.
Catch all the details—watch the full video here: https://youtu.be/InOHEHujtFI
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We are committed to ensuring digital accessibility for those with disabilities. We are always working to improve the accessibility of our website for everyone, and we welcome feedback and accommodation requests. If you wish to report an issue or seek an accommodation,please let us know
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Cindy Wadsworth | EXP Realty LLC | Direct: 215-264-6727 | Office: 888-397-7352 | [email protected] | achieverealestatesuccess.com
Cindy Wadsworth | EXP Realty LLC | Direct: 215-264-6727 | Office: 888-397-7352 | [email protected] | achieverealestatesuccess.com
Pete Becchina | EXP Commercial | Direct: 215-669-2191 | Office: 855-452-0268 | [email protected] | www.ExitPlanSpecialist.com
Pete Becchina | EXP Commercial | Direct: 215-669-2191 | Office: 855-452-0268 | [email protected] | www.ExitPlanSpecialist.com
Achieve Real Estate Success | eXp Realty