Navigating Today's Market: The Power of Basic Practices

By Cindy Wadsworth

I have been a full time, licensed Realtor since 1989 and have been ranked in the top 1% of Realtors nationwide for most of my career. In 2000 I was approached to help open a new real estate franchise in the area and became a partner in that franchise. After 20 years of helping to grow that company to almost 300 agents and being their Productivity Coach to coach new agents into the business I decided that I needed a new challenge. In 2021 my partner Pete and I moved our business to eXp Realty where we have been steadily growing our new company and helping agents to grow their business’ as well. I have always been dedicated to providing the highest level of service to my clients. I’m tenacious about reviewing my business to ensure that my customers always receive top quality attention. My team and professional support staff contribute significantly to the rewarding outcome of each transaction. I’m sincerely grateful for the continued support I receive from my clients, friends, and family. Your ongoing referrals are invaluable to me, and I am so thankful for your confidence in me. I intend to continue to do everything I can to create the best possible experience in buying and selling real estate for all of the new clients you send my way and for all of you who I may have the privilege of working with again.

In the ever-evolving world of real estate, it’s easy to get caught up in new strategies and forget the foundational practices that drive success. Recently, I had the opportunity to teach a class focused on getting back to the basics of real estate, which is especially crucial for agents who have entered the industry in the past few years.

In the previous market, many agents found business coming to them. However, with the current market shift, it’s become essential to actively seek out business. This change calls for a return to basic yet effective strategies that have stood the test of time.

Our recent experiences highlight the importance of balancing traditional methods with modern relationship-building techniques. Here are some key strategies we’ve implemented:

1. Cold calling and distressed sellers. Targeting specific groups, such as distressed sellers, can yield fruitful results. It’s about asking the right questions and offering help beyond just selling their property.

2. Building relationships through social media. Engaging authentically with clients on platforms like Facebook and Instagram helps nurture long-term relationships. It’s about showing genuine interest in their lives and being a part of their journey.

3. Scripting with a twist. While scripts provide a framework, customizing them to fit each situation makes conversations more genuine. It’s about steering away from a one-size-fits-all approach and tailoring your dialogue to each client’s unique situation.

4. Consistency and adaptability. Consistency in your efforts, coupled with the ability to adapt your approach based on the client and situation, is key.

The real estate market is constantly changing, and what worked yesterday might not work today. Therefore, it’s crucial to have a strong foundation in basic real estate principles while being open to adapting your strategies as the market evolves.

If you’re an agent looking to enhance your skills or someone considering entering the real estate market, embracing these basic yet powerful strategies can make a significant difference. Don’t hesitate to reach out for more insights or assistance in navigating the real estate landscape. I’m here to take your call and answer your questions. Let’s get back to the basics together and achieve success in this dynamic market!