Here’s how you can use the DISC test to beef up your communication.
As a real estate agent, you probably understand how crucial communication is to your success. So what’s the best way to communicate with your clients? The truth is that there’s no one-size-fits-all answer; you have to tailor your message to you and your client’s personalities. That’s why we recommend agents take the DISC test to find out how they can better communicate with their clients.
What is the DISC test? Essentially, it’s a personality test where each letter stands for a different type of communicator. D stands for a dominant or driving personality, so these people like to communicate in a direct and straightforward manner.
The I stands for influential personalities. These tend to be stereotypical social butterflies. They like to be the life of the party and tend to enjoy small talk.
“You have to tailor your message to you and your client’s personalities.”
The S stands for steady relater. These are the people pleasers who like to make everyone happy. If you’re this type of person, it might take you a little longer to communicate because you want to ensure everyone’s needs are met.
Finally, the C stands for conscientious. These are more analytical people who like to weigh their options before making a decision. If your client is this type of person, facts and market data will help them immensely.
One thing to keep in mind is that most people are primarily one letter while being a secondary communicator in another one. So you might be a primary I and a secondary S. If you would like to take this test to learn more about your communication, please call or email us. We’d love to hear from you.