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By Cindy Wadsworth

I have been a full time, licensed Realtor since 1989 and have been ranked in the top 1% of Realtors nationwide for most of my career. In 2000 I was approached to help open a new real estate franchise in the area and became a partner in that franchise. After 20 years of helping to grow that company to almost 300 agents and being their Productivity Coach to coach new agents into the business I decided that I needed a new challenge. In 2021 my partner Pete and I moved our business to eXp Realty where we have been steadily growing our new company and helping agents to grow their business’ as well. I have always been dedicated to providing the highest level of service to my clients. I’m tenacious about reviewing my business to ensure that my customers always receive top quality attention. My team and professional support staff contribute significantly to the rewarding outcome of each transaction. I’m sincerely grateful for the continued support I receive from my clients, friends, and family. Your ongoing referrals are invaluable to me, and I am so thankful for your confidence in me. I intend to continue to do everything I can to create the best possible experience in buying and selling real estate for all of the new clients you send my way and for all of you who I may have the privilege of working with again.

In our journey of coaching agents, a common question always emerges: How can you generate leads for free and stay at the forefront of your clients’ minds? The answer lies in effectively using social media, a tool that many are hesitant to embrace fully due to privacy concerns. However, today, we reveal how being a ‘secret agent’ on social media is a missed opportunity for lead generation, and we offer practical tips for striking the right balance between personal and professional content.

Feel free to watch the full message above or use these timestamps that will direct you to various points in the video:

0:00 — Introduction

0:13 — Focus on social media

1:00 — Be consistent

1:47 — Mix it up

2:25 — The rule of five

3:23 — Get comfortable with the camera

4:34 — Wrapping up

Remember, if you need help with using social media for engagement or have questions about the business of real estate in general, please don’t hesitate to contact us by phone or email. We are here to be your resource for all of your business needs.

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